Privacy Policy
WillyChina (“we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to it.
1. Information We Collect
We may collect the following types of personal information:
- Contact information — your name and email address when you submit an enquiry form, download a free resource, use one of our learning tools or join our newsletter.
- About you — when you download a free resource, your date of birth, your country and whether you are interested in online Mandarin lessons with WillyChina. Some of our tools also ask for your country and lessons interest. We ask so the resources and lesson information we send suit your age, where you live and what you want to learn.
- Usage data — anonymised analytics data about how you interact with our website.
- Communications — messages you send us via email or our contact form.
We do not collect payment information directly. Payments are processed by trusted third-party providers (Stripe, Wise, Revolut, PayPal) under their own privacy policies.
2. How We Use Your Information
- Respond to your enquiries and schedule lessons
- Email you the free resources you request, plus occasional new resources, learning notes and news about our workbooks (you can unsubscribe from any email)
- Contact you about online lessons, if you told us you are interested
- Send lesson materials, invoices and lesson-related communications
- Improve our website and services
We do not sell, rent or share your personal information with third parties for marketing purposes. Our mailing lists are stored with our email provider, Brevo, which processes them on our behalf.
3. WillyChina Kids
WillyChina Kids (willychina.com/kids/) is an online learning pack for children aged 5 to 10, used with a parent or carer. This section explains how those pages handle information. It applies in addition to the rest of this policy.
In short: we only ever deal with the parent or carer, never the child. Recordings never leave your device. There are no ads and no lasting visitor ID on Kids pages.
What we ask for, and from whom
Session A is open to everyone with no sign-up. To unlock the later sessions, a parent or carer gives us their first name, email address and country, tells us whether they are interested in online Mandarin lessons for their child, and confirms they are the child’s parent or carer. That is all. We never collect the child’s name, age or date of birth, and nothing a child types or records in the pack is sent to us.
How we use it
- A welcome email with a link back to the pack.
- An email when the next week is ready, and occasional WillyChina Kids news.
- If you told us you are interested in lessons, information about online lessons for your child.
Every message goes to the parent or carer. We never contact a child. Kids news emails include an unsubscribe link, and you can also reply to any email or write to hello@willychina.com to stop them.
What stays on your device
Voice recordings stay in your browser’s memory on your device. They are never uploaded and are gone when you leave the page. The child’s name on the certificate, the session ticks, the parent log, the sound setting and the unlock are saved in your browser on that device only and are not sent to us. Clearing your browser data removes them.
Analytics, ads and cookies
- On Kids pages, the Google Analytics tag used on the rest of our site, Google AdSense and our hosting provider’s visitor analytics are switched off. There are no advertising pixels.
- We count page views and actions in the pack (such as starting a session or using the record button) with Google Analytics, using an ID that lasts only for that page view and is never saved. When a parent signs up, the count includes their country and lessons answer, never their name or email address.
- The only cookie on Kids pages is a security cookie from Cloudflare (__cf_bm), which helps protect the site from automated traffic and expires after 30 minutes.
Who handles it for us
- Brevo stores the Kids mailing list, on a list of its own, and sends our emails.
- Vercel runs the small service that receives the sign-up form and passes it to Brevo.
- Google Analytics receives the counts described above.
- Cloudflare protects the site from automated traffic.
We do not sell or share Kids information for marketing, and we do not use it to build profiles of children.
How long we keep it
We delete a parent’s Kids sign-up details 24 months after they last opened or clicked one of our emails, and sooner if they unsubscribe or ask us to. We check for this every three months.
Your choices
You can ask to see, correct or delete the details you gave us at any time by writing to hello@willychina.com. To remove everything kept on a device, clear your browser data for willychina.com.
For grown-ups only
Inside the pack, links that take you out of the pack sit behind a short grown-up check, so a child does not leave the pack by accident.
4. Under 16s
Our free resources and sign-up forms are for people aged 16 and over. If you are under 16, please ask a parent or carer to sign up with their own details.
5. Cookies
Our website uses cookies to analyse site traffic and improve your experience. You can control cookie settings through your browser.
6. Data Retention
We retain your personal information only for as long as necessary to provide our services or as required by law. You may request deletion of your data at any time by contacting us.
7. Your Rights
You may have the right to access, correct, or delete the personal data we hold about you. To exercise any of these rights, contact us at hello@willychina.com.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.
10. Contact
Questions? Email us at hello@willychina.com.